How it's priced
Reputation software is sold on at least three different models, which makes quotes genuinely hard to compare. Here is ours, and why.
What we charge
Per property
One rate per property per month, with the same discount on every property once you run more than ten. It tracks the thing that actually drives our costs - review volume scales with properties - and it means your bill is predictable a year out.
Common elsewhere
Per user
Charging per seat sounds cheap at one login and stops making sense the moment you want the whole duty-manager rota using it. The person with five spare minutes is exactly who should be answering reviews.
Also common
Per review or per reply
Usage pricing punishes the properties doing well. A hotel that grows its review volume gets a larger invoice for the privilege, and nobody can forecast the number.
What your bill depends on
Exactly one thing: how many properties you run. Not how many people use it, not how many reviews you receive, not which features you want switched on. Every plan includes the review inbox, automation, review analytics, competitor analysis and everything else on the features page.
The one usage number worth knowing is the AI reply pool: 300 replies per property per month, pooled across your portfolio so a quiet property covers a busy one. Past the pool it is US$0.35 a reply, nothing stops working, and we email you at 80% so it is never a surprise. Most properties never reach it.